Swatch prevailed over Apple in a trademark dispute

sydney-363244_960_720A recent trademark battle between Apple and Swatch has ended with success for the Swiss company.

The dispute at hand concerned a trademark application for ‘one more thing’ filed by Swatch.

Apple filed an opposition arguing that this phrase was well-known by consumers in relation to its products because it had been used in their launching.

The Australian Patent Office disagreed stating that according to the evidence Apple had used this phrase only once. This wasn’t enough to constitute real trade usage for the purpose of the trademark opposition procedure.

In addition, Swatch emphasized that the idea for this trademark was inspired by the  “film noir” genre and in particular by the character of Colombo detective who regularly used this phrase in his investigations.

Source: WIPR.

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Apple lost a battle against Swatch in Singapore

pexels-photo-982660Apple failed to stop a trademark application for ‘Tick different’ applied by the Swiss company Swatch in Singapore for class 9 and 14.

The opposition was based on an earlier mark  ‘Think different’ owned by Apple for class 9. The US company argued that the Swatch mark is confusingly similar and filed in a bad-faith.

The Patent Office, however, wasn’t impressed and dismissed the opposition. According to the Office, both signs are not similar due to the differences in their first words which convey different meanings. On top of that, some of the goods weren’t similar too.

Source: WIPR.