The well-known MMA fighter Conor McGregor fights not only on the boxing ring but on the IP scene too.
The fighter has been trying to register various marks around the world for years but has met oppositions in different jurisdictions. An example for this is his attempt to register EU trademarks for Conor McGregor, The Notorious, Notorious, I Am Boxing, ChampChamp, Mystic Mac.
On the other hand, he fights against any attempt for registration of similar marks by third parties. This is the situation with the UK trademark applications, which include Conor McGregor and Notorious, filed by Gazala Khan as an individual.
The McGregor’s wish to possess such trademarks is not strange. This is part of his merchandising strategy to license these names to be used for different products and services. This by itself could be quite a profitable approach for every famous sportsman.
The onliest problem in that regard is the fact that this requires an adequate intellectual property strategy, built in advance, which to cover all steps in order the necessary protection to be achieved successfully. One of the set requirement in that light is a trademark clearing to be done as early as possible. The other important moment is that applications for trademarks have to be filed earlier in the sportsman carrier in order bad faith applications by third parties to be prevented.
Source: Claire Jones, Novagraaf.