What should social media influencers know about intellectual property rights?

Nowadays one of the most popular ways to attract consumers’ attention in order to convince them to purchase your product or service is to use the so-called social media influencers.

The reason is that consumers pay less and less heed to the classic advertisement, finding it too boring or not trustworthy enough. After all, every ad tells you that the promoted subject matter is the best one.

On the other side, social media influencers in the first place are just normal people expressing their thoughts which in many cases attract like-minded people who start to follow and believe them with time.

Based on this a new marketing channel has emerged offering great potential for marketing and sales activities.

In most cases influence marketing starts without planning, the relevant influence suddenly discovers options for monetarization and if done properly it could be a successful business model.

However, every business needs to be well organized and manage its assets including the intangible ones such as all sorts of intellectual property rights.

Because I’m passionate about this I’ve created a new Skillshare class that will teach every new or established influencer how to deal with intellectual property rights, including copyrights, trademarks, designs, domain names, etc.

All of this is really important because if done right it can boost the influencer’s business while if done badly it can jeopardize it.

Just for example, if one influencer does not know how to secure copyrights over the materials used on his or her channel this can lead to legal conflicts with the copyright holders.

If a popular influencer missed the point to register a trademark, someone else can start using hir or her distinguishing name or sign for unfair competition, similar social media channels, etc.

Social media influencers generate value with their work, value that has to be managed properly in order to become a sustainable business model.

In this class you will learn:

  • What types of social media influencers exist?
  • Why do Influencers need to understand intellectual property?
  • What intellectual property rights can belong to influencers?
  • What copyrights belong to influencers and how can they be managed?
  • What are the copyright rules of social media platforms for every uploaded content?
  • What influencers can protect as trademarks?
  • How can influencers protect internet domain names and what do they need to bear in mind?
  • How design rights can be beneficial for influencers?
  • What role do trade secrets play for influencers?
  • How publicity rights can help influencers?

This class will give you the knowledge of how one social media influencer can organize and manage his or her intellectual property rights building a strong and sustainable business project.

In case you are interested, you can use this link to my Skillshare class: https://skl.sh/3FOUiuk 

Thanks for your interest!

Do you know how to protect your intellectual property?

Intellectual property rights have existed for centuries being a strong incentive for business development.

The idea behind the intellectual property is that when you have a monopoly right over an invention, design, creative work, or trademark, you will be able to return the investment necessary for their creation.

On the other hand, all your competitors being restricted to use the same invention, design or trademark will try to offer something better in order to prevail on the market.

Of course, this monopoly right is not unlimited. Intellectual property can give you control over your creative works but under strict requirements and time frames.

Having said that, I’ve created some Udemy courses that can help you to understand some of the most important aspects of intellectual property rights that have practical importance for your business activities.

If you would like you can check them:

  1. Complete course on trademark search — in this course you will learn how to search for trademarks in the US, Canada, the UK, Ireland, Australia, and New Zealand. This will help you to select a trouble-free brand for your business avoiding potential legal conflicts.
  2. A complete guide on how to build an IP database using Asana — you will learn how to build your own database with all your intellectual property rights. This can happen using a free app such as Asana. In this way, you can monitor and manage your IPRs easily saving time and money.
  3. Photography and Copyright: Complete guide for photographers — if you are a photographer or someone dealing with photos this course is for you. It will teach you what is copyright protection over photographs and how to deal with it.
  4. Complete course on how to copyright graphic designs — this course will help graphic designers how to protect their graphic designs and do business with them following the copyright norms.
  5. The Complete Course on How to Protect European Trademarks — in case you do or want to do business in the European Union obtaining trademark protection can be crucial for your business. In this course, you will learn what the EU trademarks are and how to register them on your own.

Thanks for your interest!

Happy World Intellectual Property Day – 2021

Happy World Intellectual Property Day!

This year WIPO celebrates the day focusing our attention on the critical role of small and medium-sized enterprises for the economy and how they can benefit from intellectual property rights.

More information can be found here.

Daren Tang is the new WIPO General Director

Daren Tang officially become Director General of the World Intellectual Property Organization. He succeeds Francis Gurry in this position after tense election in the light of the economic and political conflict between the US and China.

Mr. Tang is a former Chief Executive of the Intellectual Property Office of Singapore and will serve as WIPO General Director for a mandate of six years.

For more information here.

How producers of face coverings can fight against counterfeit products?

In one of its recent articles the intellectual property blog IPKat arose the question about the protection of face coverings.

As it is well-known, in the beginning of the Covid-19 pandemic many famous fashion houses started to produce face coverings in an attempt to cover the shortage of these products.

These face coverings use specific design decisions and are branded with famous trademarks such as Hermes, Versace and Louis Vuitton.

Unfortunately, because of the fact that the fashion face coverings were in demand, a lot of counterfeit similar copycat products flooded the market.

This is not something unusual but in the case at hand it can be dangerous because the counterfeits are made of cheap materials which means that their protective function is not so strong. This in turn can be a safety risk to the consumer.

So in that regard what are the ways the producers of original face coverings to protect their intellectual property and to prevent the sale of such counterfeits?

  1. Trademarks – every trademark owner can prevent sales of products bearing identical or similar marks. In addition, the trademark owner can ask from a court this products to be seized and destroyed.
  2. Industrial designs – in case that the design of the face coverings is new and original it can be registered as an industrial design. Based on this registration the design owner can stop every illegal product in the market.
  3. Copyright – if the face covering’s design is original art work, it can be protected by the copyright law too. Bear in mind, however, that the enforcement of copyright rights can be more complex than in the case of trademarks and designs.
  4. Border measures – every owner of intellectual property ( such as trademarks, designs, copyright, patents), can require from the Border Authorities of every country to seize importation of products that violate its intellectual property rights.

All of these measures can be used not only from the producers of face coverings but of another protective clothing too.

5 key steps for intellectual property management for SME

In times of economic crisis the things that can differentiate one company could be critical for its market success.

Some parts of this differentiation can be based on intellectual property rights such as trademarks, patents, industrial designs, copyrights, domain names etc.

One important moment in that regard is how these rights are managed in order to provide the company owner with the necessary economic benefits.

This is essential because in the case of poor management the consequences for the market position of the company could be quite negative.

All big companies have organisations and policies on how to deal with the management of their intellectual property portfolios.

In the case of small and mid-size companies this is not possible all the time because it requires human and financial resources.

Nevertheless there are some things that can be done which will help SME do preserve the value of their intellectual property:

  1. Make an audit of everything that can represent the intellectual property in the company – the main goal is to discover what the company has. For example some products can be sold under a brand name which is not protected as a trademark. Another example is for key technology that is not protected by a patent or trade secret.
  2. Evaluate the information from the audit and identify the key value of intellectual property within the company.
  3. Proceed with receiving the necessary protection for those of the assets that can be registered with the Patent Office as trademarks, industrial designs, patents etc.
  4. Create a database for your intellectual property portfolio in order to manage it properly and to keep yourself on date with its status.
  5. Go over the portfolio and identify the possibilities for licensing your intellectual property to other companies. This can be an additional revenue stream for your company.

In case you are a small business and you want to build a database of intellectual property, you can learn how to do that almost for free through this Udemy course: A complete guide on how to build an IP database using Asana