Can I build an IPRs database for free using Asana?

photo-1483058712412-4245e9b90334When you are an owner of intellectual property rights such as patents, trademarks, domains, designs, copyrights etc., it’s not enough only to protect them.

In order to maintain their protection and to take advantage of it you need to know all the time what you have and whether there is something you need to do for its protection and use.

The way to achieve this is to build your own database where to store the whole information about your intellectual property assets.

A database for intellectual property represents an organised way of storing information for all IP assets that one company or individual owns.

The database can include different sections depending on the type of the intellectual property. What is typical for it to have, in general, is an easy access to the relevant information and the necessary flexibility for better efficiency.

So how you can build such a database?

The easiest way, although the most expensive, is to buy a specialized software in the form of an intellectual property database which will allow you to store your information. There are many products in that regard but most of them can break the bank.

If you are a startup company, entrepreneur or just a freelancer who owns some intellectual property, such an option could be impossible.

Is there another solution?

Yes there is. You can build your own database using free services such as Google sheets, for instance. However, you can adapt some of the many productivity and project management apps turning them into a database too.

One example in that regard is Asana which can be used as an intellectual property database completely for free. What’s more, because it is a cloud based solution you will have access to your information from everywhere. In addition you will be able to take advantage of some of its options such as collaborating with your team, IP attorney etc.

If you want to learn how to build such a database you can check this new upcoming course from here. There will be free coupons for early birds.

How to build and manage remotely an intellectual property database?

photo-1583508915901-b5f84c1dcde1In the time when more and more companies close their offices because of the COVID-19 emergency situation, the question how the office work to be done remotely is one that becomes vital for the entire company’s operation.

Intellectual property matters are not an exception.  The fact that you cannot work from your office it doesn’t mean that the work has not to be done and the deadlines not to be met.

When it comes to intellectual property to keep the deadlines is something must.

From one hand obtaining an intellectual property protection requires following different, and sometimes, long proceedings before the relevant official authorities.

This comes with different deadlines and a serious communication with the Patent Office and intellectual property attorneys.

What’s more, in situations of buying or selling protected works or cases of mergers and acquisitions, where intellectual property is part of, you need to keep an eye on the negotiation and transfer process for every single IP asset. 

On the other hand, the fact that you own IP rights is not the end of the story. On the contrary. Every IP asset needs to be maintained properly in order for its protection to be solid and even available. 

For example, if you have a trademark or patent application but you miss the deadline for paying the official Patent Office’s fees your application will be rejected.  This means that your business can lose valuable assets that can generate a future profit.

That’s why every owner of intellectual property rights has to integrate a system and tools that will allow management of all intellectual property assets from one place remotely using every possible device.

This will allow the deadlines to be met and the intellectual property to be protected.

But how to achieve this?

Big companies can pay for specialized software for that purpose, which can be used by the employees even from home. However, for small and mid size companies, or individual entrepreneurs or freelancers, such software can be way too expensive or even complex for integration.

If you cannot afford such a solution you can achieve a similar result by adopting some of the available online productivity tools for free. For example, you can use tools such as Asana, Notion, Wrike etc. to build your own intellectual property database.

If you are interested in this matter, you can sign up for this upcoming Udemy course, where you will learn how to build your own IP database in a very simple way, using one very well-known productivity application Asana which will cost you nothing. This will allow you to manage all IP assets an keep all deadlines remotely from home. You can even use this database to communicate with your team or IP attorneys. 

You can sign up from here. There will be free coupons for early birds.

New Zealand joins TMView

EMkZQjSuEUxoDst-800x450-noPadEUIPO reports about the accession of New Zealand to the global trademark database TMView. This means that in future all national trademarks from this country will be accessible through the database. In that way, the participating Patent Offices became 73, and now TMView gives access to more than 57 million trademarks.

For more information here.

One key moment when you launch a new brand

man-wearing-gray-long-sleeved-shirt-374598Launching a new brand in the market is always a challenge. It requires lots of effort and good business and marketing strategies as a ground.

Before launching the brand, however, you need to have an appropriate brand name which in most the cases is a product of a brand-building process.

You have two main options in that regard, to try to create the brand name on your own, in case that you don’t have a big marketing budget, or to hire an agency that will do that for you.

In both of the cases, however, there is one specific moment that you need to pay attention to. It is related to the question to what extent you can use and protect your brand.

It can sound not so an important issue at first glance but it is. The reason for this is that if you start using a brand for which there are already registered trademarks by someone else, you risk becoming a trademark infringer. This can create a myriad of problems for you including the need to re-brand and pay compensations.

And what is the chance for this?

It is not negligible at least because there are millions of registered trademarks in the world which in turn require a lot of attention when a new brand is introduced in the market.

One of the ways to escape such negative scenarios is a trademark clearance search to be implemented before the launch. This can save you not only time but money but will protect you from legal pitfalls.

If you want to learn how to do such trademark searches in the US, Canada, the UK, Ireland, Australia, and New Zealand, you can check this new and useful Udemy course on this topic here.

Why searching for registered trademarks is crucial for every business nowadays?

laptop-3087585_1920As it is well-known in order to be distinguished and successful every business needs a good brand name. However, the brand-building process is not the only thing that has to be bear in mind when you launch a new mark in the market.

One crucial moment is whether your new brand name can infringe someone else’s already registered trademarks.

This is a situation when your brand name is identical or similar to a registered mark for identical or similar goods and services.

The logical question here is to what extent such a conflict can arise. The brief answer is that this is highly possible especially in the current global market where there are millions of registered signs all over the world.

If such a scenario happens the consequences could be quite negative. The first aftermath is the fact that when you applied for registration of your brand name it can face opposition by the owners of early registered similar signs.

Another, even a more daunting result could be a lawsuit for infringement of an already registered trademark.

In all cases, this could mean ceasing the trademark use and choosing a new brand name that will require new investments, etc.

In light of this one, unfortunately sometimes underestimated moment, is a preliminary trademark clearance search which to show whether you can use your mark or not.

You can do such a search for free using the official Patent Offices’ trademark databases.

However, to use them correctly you need to know some detail for trademark protection and how these database work.

In that regard, e new Udemy course has been published recently, which explains how you can conduct a trademark search on your own. You can assess the course from here, which by the way is on promotion with a 93% discount.

Coming your way

Ecuador joins the DesignView database

basin-4067637_960_720.jpgThe EUIPO reports about the accession of Ecuador to the global database for protected industrial designs DesignView. In that way, the participating Patent Offices become 70 and the database gives access to more than 14 million designs around the world.

For more information here.