AI will help with searching trademark images

pexels-photo-577585.jpegAs a recent move, WIPO has announced AI improvements in its software for searching trademark images.

According to the information, the new software will increase significantly the accuracy of the results.

The new technology results in a narrower and more precise group of potentially similar marks, facilitating greater certainty in strategic planning for brand expansion into new markets. With fewer results to scrutinize, this also translates into labor-cost savings for trademark examiners, attorneys and paralegals, industry practitioners and researchers. 

In order to be used you need to enter the Global Brand Database and to choose Concept Strategy from the Image Tab.

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WIPO gives a concrete example for the abilities of the new AI software:

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When AI can be protected by patents?

robot-1797548_960_720Darren Hau (Marks & Clerk) published an interesting article for Lexology which discusses the topic for patent protection of Artificial Intelligence (AI).

As it is well known, computer programs and mathematical methods are excluded from patent protection because it requires a technical solution of a technical problem.

The main question here is, however, when one software, including AI, meets these requirements, that is to say when it has a concrete technical effect.

The updated EPO “Guidelines for Examination”  gives some tips in that regard.

When it comes to AI inventions, the guidelines provide the following as examples of technical applications:

  • control of a specific technical system/process;
  • encryption/decryption or signing electronic communications;
  • audio/image/video enhancement or analysis;
  • speech recognition, e.g. mapping a speech input to a text output;
  • etc.

The natural conclusion from an in-depth analysis of these examples is that AI is protectable by patents in a case that it claims are restricted to specific technical purposes or such technical implementations.

The full article can be found here.

WIPO Magazine – Issue 5

Untitled.pngWIPO published issue 5 of its WIPO Magazine where you can find the following:

  • Artificial intelligence and intellectual property: an interview with Francis Gurry
  • Bringing AI to life
  • Pat-INFORMED: a new tool for drug procurement
  • Intellectual property and e-commerce: Alibaba’s perspective

For more information here.