The most valuable brands in the world for 2017


The Brandirectory published the list of the most valuable brands in the world for 2017. This represents brand evaluation as an intangible asset for the relevant proprietor.

According this rating the first place is for Google (109 billion dollars), followed by Apple (107 billion dollars) and Amazon (106 billion dollars).

More information can be found here.

Evidences in case of EU trademark registration proceeding – an EU Court decision

22205197-grunge-rubber-stamp-with-text-too-late-vector-illustration-stock-vectorThe General court ruled in case T‑476/15 where Société des produits Nestlé SA tried to register a trademark FITNESS for the following goods:

Class 29: ‘Milk, cream, butter, cheese, yoghurts and other milk-based food preparations, substitutes for dairy products, eggs, jellies, fruit, vegetables, protein preparations for human consumption’;
Class 30: ‘Cereals and cereal preparations; ready-to-eat cereals; breakfast cereals; foodstuffs based on rice or flour’;
Class 32: ‘Still water, aerated or carbonated water, spring water, mineral water, flavoured water, fruit drinks, fruit juices, nectars, lemonades, sodas and other non-alcoholic drinks, syrups and other preparations for making syrups and other preparations for making beverages’.

This mark had been refused by OHIM. After that the applicant submited additional evidences but the Board of Appeal refused them as belated.

According to the court, the Board of Appeal erred with this decision because Article 76 of EUTMR, read in conjunction with Rule 37(b)(iv) of the IR, does not imply that evidence submitted for the first time before the Boards must be regarded as belated by the BOA in invalidity proceedings based on an absolute ground for refusal.

Source: Marques Class 46.

Brief IP news

briefs_1131. Amazon and Walmart are accused of patent infringement. For more information here.

2. Useful tips for protection of your brand. For more information here.

3. Goods and services – declarations under Article 28 (8). For more information here.

Information from Intellectual Property Center at the UNWE. More information can be found here  

Brand databases of Moldova and South Korea have been added to Global Trademark Database

wipo-logoWIPO reports about the accession of Moldova’s and South Korea trademark databases to the Global Brand Database managed by WIPO.

By this way new 35 000 Moldavian trademarks and 3 million Korean marks are available for searching through the tool.

More information here and here.

Top 20 coolest brands in the UK – 20-те най-страхотни марки във Великобритания

Coolbrands публикува класация на 20 най-страхотни марки във Великобритания.
В класацията са участвали общо 1500 марки, които са били оценени от потребители и експерти. Критериите за оценка са: стил, иновативност, оригиналност, автентичност, привлекателност и уникалност. Първите 10 марки са:

1. Aston Martin
2. Apple
3. Harley-Davidson
4. Rolex
5. Bang & Olufsen
6. BlackBerry
7. Google
8. Ferrari
9. Nike
10. YouTube

информация на IP Kat.

English version

published a ranking of the top coolest 20 marks in the UK.
This ranking included 1500 marks which were evaluated by experts and consumers. The evaluation criteria were: style, innovation, originality, authenticity, appeal and uniqueness. Top 10 brands are:

information IP Kat.