Swatch prevailed over Apple in a trademark dispute

sydney-363244_960_720A recent trademark battle between Apple and Swatch has ended with success for the Swiss company.

The dispute at hand concerned a trademark application for ‘one more thing’ filed by Swatch.

Apple filed an opposition arguing that this phrase was well-known by consumers in relation to its products because it had been used in their launching.

The Australian Patent Office disagreed stating that according to the evidence Apple had used this phrase only once. This wasn’t enough to constitute real trade usage for the purpose of the trademark opposition procedure.

In addition, Swatch emphasized that the idea for this trademark was inspired by the  “film noir” genre and in particular by the character of Colombo detective who regularly used this phrase in his investigations.

Source: WIPR.

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Apple lost a lawsuit against Pear in the EU

fruit-2637058_960_720.jpgApple Inc. lost an interesting lawsuit before the General Court of the European Union regarding its famous trademark logo. The case at hand concerns an attempt by the Chinese company Pear Technologies Ltd to register the following European trademark:

download.pngFor classes of goods and services:

 Class 9: ‘Personal computers; laptop computers; handset and tablet mobile digital electronic devices for the sending and receiving of telephone calls and/or any digital data and for use as a handheld computer; apparatus for recording, transmission or reproduction of sound or images; videophones, video-tablets, pre-recorded computer programs for personal information management, database management software, electronic mail and messaging software, paging software, computer hardware, software and firmware, namely operating system programs, application development computer software programs for personal and handheld computers or handheld mobile digital electronic devices; computer, handheld and mobile handset device peripherals products; parts, fittings and accessories for all the aforesaid goods’;

Class 35: ‘Providing consultancy on digital marketing; providing CRM solution and business solution design services’;

Class 42: ‘Maintenance and updating of computer software; providing information concerning computer software via the internet and other computer and electronic communication networks; computer network services; providing consultancy on networking, webpage design; providing server hosting services; providing domain management services; provision of software applications for handheld, tablets, personal computer and laptop computer devices and data centre management; technical consultancy; all aforesaid services also as business to business and all aforesaid services also as business to consumer or consumers’.

Against this application an opposition was filed by Apple on the ground of its following earlier figurative trademark:

download (1).png

For classes of goods and services:

Class 9: ‘… Computers, tablet computers, computer terminals, computer peripheral devices; computer hardware; … digital music and/or video players; MP3 and other digital format audio players; … handheld and mobile digital electronic devices for the sending and receiving of telephone calls; … computer software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multi-media content, software featuring musical sound recordings, entertainment-related audio, video, text and multi-media content, computer software and firmware for operating system programs, data synchronization programs, and application development tool programs for personal and handheld computers; … computer hardware and software for providing integrated telephone communication with computerised global information networks; electronic handheld devices for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; software for the redirection of messages, Internet e-mail, and/or other data to one or more electronic handheld devices from a data store on or associated with a personal computer or a server …’;

Class 35: ‘… Retail store and online store services in the field of entertainment featuring music, video, … musical works, pre-recorded audio and audio-visual works and related merchandise, and music related electronic products, via the Internet and other computer, electronic and communications networks …’;

Class 42: ‘… Application service provider (ASP) services featuring software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multimedia content, and software featuring musical sound recordings, entertainment-related audio, video, text and multimedia content; providing temporary internet access to use on-line non-downloadable software to enable users to program, audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs …’

Initially, the EUIPO upheld the opposition, the main argument for which was the proved reputation of Apple’s trademark among the consumers in the EU.

In the appeal, however, The General Court annulled this decision stating that EUIPO erred in its assessment. The reasons for this conclusion were that even though Apple’s sign has a reputation, which broadens its protection scope, this can be an argument only in a case that both trademarks are phonetically, visually and conceptually similar.  In the case at hand, this is not true.

  In that regard, it should be noted, first, that it is admittedly true that each of the conflicting marks may be described as using the image of a fruit. However, as all the parties to this action also argue, the mere fact that there is a generic term which includes the terms used to describe the semantic content of the marks at issue is not a relevant factor in the context of the conceptual comparison. In the same vein, it should be borne in mind that the examination of the similarity takes into consideration the conflicting marks as they have been registered or as they have been applied for. Accordingly, it should be observed that the conflicting marks evoke the concept of ‘fruit’ only in an indirect manner. It follows from the considerations set out in paragraphs 62 and 63 above that the conflicting marks will not be perceived as depicting two unidentifiable fruits, but rather as (i) an apple with a bite taken out of it, possessing a leaf, and (ii) a pear with a stem. In those circumstances, it is inconceivable that the relevant public displaying a high level of attention will use the term ‘fruit’ instead of ‘pear’ or ‘apple’ when referring to the conflicting marks.

  Next, it should be borne in mind that, according to the case-law cited in paragraphs 22 and 61 above, the comparison of the conflicting marks must be based on the overall impression given by them, by reference to the intrinsic qualities of those marks, and, moreover, conceptual similarity arises from the fact that both marks use images with a similar semantic content. These considerations counter the taking into account of factors such as those mentioned in paragraph 32 of the contested decision, which are not based on the perception of the semantic content of the images used by the conflicting marks, as they have been registered or as they have been applied for, but which are distant from the actual depiction of them. The protection which is granted to an earlier figurative mark does not apply, in the absence of commonalities with the depiction of the mark cited in opposition, to the general category of phenomena that it depicts. The Board of Appeal was therefore wrong to take the view that the marks at issue could be regarded as being conceptually similar on the sole ground that the fruits which they depicted shared several characteristics in real life.

Case T‑215/17, Pear Technologies Ltd v European Union Intellectual Property Office (EUIPO)

Apple faced challenges regarding its mark in Switzerland

apple-education-school-knowledge-60583

Peter Schramm и Guillaume Fournier published an engaging article for Lexology which reveals some problem for the US company Apple to register its word mark APPLE in Switzerland.

In the case at hand, the local Patent Office refused the company’s wordmark for the following goods: in Class 14 – jewellery goods and in Class 28 – games and playing cards, electronic games, manually operated and electronic computer games, video games, interactive games and interactive computer toys.

According to the Office in the case of jewellery, apple is widely used as their form due to which it is descriptive.

Regarding toys and computer games, the Office considers that apple as a fruit is a common form either for their material creation in the case of physical toys or as an image and motive in the case of computer games.

This comes to show how important submitting of pieces of evidence for acquired distinctiveness is concerning such marks especially in countries such as Switzerland where the interpretation for descriptiveness and distinctiveness could be quite interesting.

Apple lost a battle against Swatch in Singapore

pexels-photo-982660Apple failed to stop a trademark application for ‘Tick different’ applied by the Swiss company Swatch in Singapore for class 9 and 14.

The opposition was based on an earlier mark  ‘Think different’ owned by Apple for class 9. The US company argued that the Swatch mark is confusingly similar and filed in a bad-faith.

The Patent Office, however, wasn’t impressed and dismissed the opposition. According to the Office, both signs are not similar due to the differences in their first words which convey different meanings. On top of that, some of the goods weren’t similar too.

Source: WIPR.

Apple won a trademark case against Xiaomi

ipad-820272_960_720

The EU General Court issued a decision on a case between Apple and the Chinese technology company Xiaomi which tried to register an EU trademark MI PAD.

Against this mark, an opposition was filed based on earlier Apple’s trademarks iPad.

EUIPO took a decision that there is a sufficient similarity between both signs bearing in mind the fact that the only difference is the initial letter M in the Xiaomi’s mark which, however, is not sufficient to overcome the possible consumer confusion.

The General Court upheld this conclusion and dismissed the Xiaomi’s appeal.

Source: WIPR.

Brief IP news

briefs_1131. Two loses for Gucci in trademark cases against Guess in European court. For more information here.

2. Trademark protection in US. For more information here.

3. The biggest design lawsuit ever – a mess or? For more information here.

Information from Intellectual Property Center at the UNWE. More information can be found here