Graffiti artist Futura initiated a lawsuit for copyright infringement against the fashion company The North Face.
According to the artist, whose real name is Leonard McGurr, the company launched an advertising campaign that uses a logo which is similar to the following graphic design created by him:
The North Face’s logo design is:
Leonard McGurr stated that the company didn’t ask for permission to include his work in its advertisements. As evidence that The North Face was using his design he pointed out the fact that they use a trademark Futurelight that associates with his artistic name Futura.
In the lawsuit, initiated in California, US, Leonard McGurr is seeking an injunction as well as “exemplary or punitive damages”.