The German sportswear producer PUMA faced a challenge to register a trademark for “Puma Tokyo 2021” in the US.
The USPTO refused the application for this mark with the argument that it refers clearly to the Olympic Games and the United States Olympic Committee.
The application was filed on the same day as the announced rescheduling of the Tokyo Olympics. This can mislead consumers to think that there is a connection between Puma and the Olympic Games including the United States Olympic Committee.
Earlier this year other applications filed in the US by the German producer for “Puma Euro 2021” and “Puma Euro 2022” were turned down too.