AI will help with searching trademark images

pexels-photo-577585.jpegAs a recent move, WIPO has announced AI improvements in its software for searching trademark images.

According to the information, the new software will increase significantly the accuracy of the results.

The new technology results in a narrower and more precise group of potentially similar marks, facilitating greater certainty in strategic planning for brand expansion into new markets. With fewer results to scrutinize, this also translates into labor-cost savings for trademark examiners, attorneys and paralegals, industry practitioners and researchers. 

In order to be used you need to enter the Global Brand Database and to choose Concept Strategy from the Image Tab.

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WIPO gives a concrete example for the abilities of the new AI software:

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