YouTube announced its new initiative against illegal uploading of works on its platform.
A new software called Copyright Match tool will watch for re-uploads of content. When such thing happens the user who uploads it will have three options: do nothing; get in touch with the other creator, or request YouTube to remove the video.
The last option, however, can be trigger only if the user is the real copyright holder or has the relevant rights. What’s more, the user has to evaluate whether his work could be interpreted as fair use or be subject to other exceptions to copyright.
More information here.