Elizabeth Ward (Virtuoso Legal) published an interesting article for Lexology which discusses the basic steps every trademark owner selling on Amazon has to bear in mind in order to protect it. In brief, the steps are as follow:
1. Get a Robust Trademark;
2. Protect Yourself Where You’re Selling;
3. Logo or Word?
4. Don’t be too Descriptive!
5. Clear the way;
6. Don’t be afraid to spend money;
7. Nip Trouble in the Bud;
8. Stay Vigilant;
9. Don’t Rely on The Police to Sort it Out;
The full article can be found here.