The legendary Jamaican sprinter Usain Bolt has put an end of its professional career recently but this doesn’t mean that the merchandising business regarding his persona has ended too.
As many other well-known sportsmen such as Michael Jorden, for example, Bolt will continue to use its name for different merchandising and endorsement campaigns.
One of the reasons behind this conclusion is not only the Bolt’s celebrity status but the existence of many registered trademarks for his name. A quick check in the TM View database shows the following results:
INTELLECTUAL PROPERTY PLANET 