The General court of EU ruled in case T‑622/14, which concerns an attempt for registration of an EU trademark IWEAR against which an opposition was been filed on the ground of an earlier mark INWEAR for Classes 18 and 25.
EUIPO and the Court upheld the opposition accepting the fact that there is a similarity between both signs which in turn can create confusion among the consumers in the light of the similar and identical goods.
According to the Court, the existing differences in the word order and the meaning of both marks cannot overcome the possibility for confusion due to the fact that for non-English speaking consumers these differences will be not understandable or even noted.