China’s Supreme People’s Court took a decision according to which names of celebrities in fields such as politics, economics, culture, sport and so on, cannot be used as trademarks.
According to Article 10 of the Trademark Law in China, using public figures’ names in trademarks falls under the category of “causing adverse influence.
Some analyzers consider that this decision was catalyzed by the recent law case in China where the famous former basketball player Michael Jordan won a battle against local Chinese company using his name without prior permission for that purpose.
The new legal interpretation will enter into force on 01.03.2017.
More information here.