WIPO Magazine 05/2016

coverWIPO published the 5-th issue of WIPO Magazine where you can find the following:

– Francis Gurry on the challenges for multilateralism in the field of IP – 2
– Exchanging books across borders – as easy as ABC – 9
– Digitizing indigenous music and supporting rights management- 12
– Winning with global innovation:Global Innovation Index 2016 – 21
– Adding fuel to Colombia’s innovation ecosystem – 26
– The role of intellectual property in the battle against malaria – 32
– iQIYI on China’s booming online film market – 36
– Branding the fragrances of the Orient: an interview with Amouage – 42
– Brands of Moldova: a cut above – 47

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