Sound trademark connected with Super Mario

Mario_(New_Super_Mario_Bros._2).pngWIPR reports about an interesting attempt of Nintendo to register a sound trademark for the sound of coin-collecting from the “Mario” series of games.

Nintendo filed a trademark application in the Japan Patent Office which until recently hasn’t accepted such applications but after changes in the legislation it is already allowed.

It will be interesting what will happen with the application and whether the office will grand a registration. One of the requirements in that regard is that the relevant mark should be distinctive and to serve as a source of trade origin.

More information here.