The Swiss Federal Administrative Court upheld the refusal of the Swiss Patent Office to register trademark HYDE PARK for Class 12 – cars. This decision is a part from a rich and quite tight practice of the Office regarding marks designating geographical origin in some way.
According to the court HYDE PARK is not deceptive because it’s not typical cars to be produced in places like parks. However, HYDE PARK is one of the most famous English symbols together with Big Ben, Trafalgar Square and so on. In that regard, the consumers would perceive the cars as originating from England which is well-known as a car producer for many years.
To sum up, the registration of trademarks in Switzerland, which indicate some geographical source requires a deep analysis for potential trademark refuses.
More information here.
Source: Marques Class 46.