The “Normal One” trademark and Liverpool FC

normalLiverpool FC appointed Jürgen Klopp to a coach last year. Through one of his first conference he identified himself as a “Normal One” in contrast with the Jose Mourinho’s nickname “The Special One”.

In view of the fact that this nickname could become a distinctive sign generating profit for the club, Liverpool FC file several applications for trademarks:


– THE NORMAL ONE – in US, Date of the application 10.19.2015;

– THE NORMAL ONE – in Switzerland, Date of the application 10/22/2015;

– THE NORMAL ONE – European trademark, Date of the application 10.19.2015;

– THE NORMAL ONE – in Norway, Date of the application 10/22/2015;

– THE NORMAL ONE – in Canada, Date of the application 10/21/2015;

However, two individuals have tried to register the following trademarks:

– THE NORMAL ONE – in Germany, Date of the application 11.30.2015;

– THE NORMAL ONE – European trademark, Date of the application 10.13.2015;

(Source TM View)

There is no information that these individuals are connected with the club or the coach. It will be interesting how Liverpool will overcome the prior trademark applications. The law gives different options in cases like this. For instance one premise for opposition here is based on previous commercial use which in the Liverpool case will be difficult for proving especially in some of the classes defined in the applications.

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