Volkswagen lost a dispute over the mark COMPETITION

competition_closed_0The European Court ruled in Case T-550/14. The case concerns the attempt of Volkswagen to register an European trademark COMPETITION in classes 12, 28, 35 and 37. OHIM rejected the trademark based on Article 7, paragraph 1 b of Regulation 207/2009. According to the Office the sign indicates a category of goods related to competition and the relevant extreme conditions, as well as services for the preparation of vehicles for competition.
Consumers in Britain and France understand very well the meaning of the word COMPETITION. Therefore, they may perceive the mark as a laudatory statement about the quality of the relevant products and services.
The court upheld that judgment.

Source: Marques Class 46.